ZONE was founded in 2001 in Gothenburg. Their focus has been on custom designs and cutting edge technology. The launch of PIRAYA series at 2004 put Zone on the map as the first brand to make child-adaptive sticks and blades and the ground breaking Masterpiece Air was the lightest stick in the world at 2010. Now they are a strong international brand with distribution to over 40 countries worldwide.
The project included illustration, design and concept for over 30 stick series, advertising, catalogues, in store material and print.
Done while at Milk.