Arla/WWF — Earth Hour
Arlas milk carton is the most read media in Sweden. And the perfect place to inform about something as important as Earth Hour. The milk cartons in Sweden has been white since the beginning of time. By redesign the carton, 2 million black cartons arrived to the stores and became the part of every breakfast in Sweden. Raising awareness about Earth Hour by changing something people were used to.
The Black cartons were sent to news editors and politicians. Resulting in 48.000 blog posts, radio and TV-interviews and last but not least 2 out of 3 swedes participated during Earth Hour.
Done while at Milk
• Awarded with Svenska Designpriset
• Diploma in Guldägget, Design