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"Mikael Selin is a designer and illustrator based in Gothenburg. Mikael has interpreted the most common words Gothenburgers use about their favourite city to celebrate the city's warmth and creativity in his own artistic way. You can find his colourful and amusing designs on the first floor in our new store, opening April 23." ⁠⁠ 

Portrait photography: Alice J
Store pictures from: @Uniqlo_se